All posts tagged Tapform

Four Ways Big Media Can Survive In The Tablet Era

Posted by Dianne on February 3, 2012

Our CEO Mitch has just written an article on how publishers can take advantage of tablets that has just been published on Forbes.com. It’s no secret that reading habits are shifting: Pew Research Center reports that 29% of all U.S. adults already own a tablet or e-reader, thanks to a massive holiday gift-giving push. EMarketer estimates that in 2011 U.S. adults spent 65 minutes consuming mobile content, compared to just 18 minutes on print magazines and 26 minutes on newspapers. As the revolution continues to get digitized, Mitch writes there are four essential rules that publishers need to follow if they plan to compete:

1. On tablets, news is absorbed through personalized streams and flicks. Apps are the new content search experience.
2. Publishers will try to build their own mobile platforms. But platforms already exist to serve them.
3. Syndicate or die.
4. A new revenue model needs to emerge for the tablet revolution.

To read Mitch’s full article, please go to the Forbes.com article here.

Comments: 0 Tags: Mitch Lazar, Publisher, Tablets, Tapform

Press Release: Taptu Announces Blogger Outreach Competition, Blog App-lifier, Opens Up Tapform Platform for Two Lucky Winners

Posted by admin on February 2, 2012

Taptu taps into blogosphere, creating a mutually beneficial, month-long contest that rewards the winners with a free custom news app reflective of their blog content

CAMBRIDGE, England & DENVER – (February 2, 2012) – Taptu, the social media and mobile search technology company known for “DJ-ing the news”, announces today an exciting competition, Blog App-lifier, now open to any blogger in Europe or the US. The competition is simple to enter and boasts a fantastic incentive: a custom-built news app created around the winning blogs’ content as well as any other topics of interest.

The app built for the winners will take advantage of Tapform, Taptu’s unique search-based news aggregation platform that already powers apps for The Guardian and Dutch publication De Pers. Tapform will turn any content into an interactive app that generates streams determined by specific keywords that pull information from websites, blogs and RSS.

How the Blog App-lifier contest works:

Email [email protected] with contact details (name, age and email address) along with the blog name and URL.
The Taptu team will send back a personalized coded bit.ly link, which will record how many recommendations you influence to download and use Taptu on your smartphone or tablet.
Write a blog post and tell Taptu and your readers why you want to win and why your readers would want an app of your blog. You must use the bit.ly link to encourage your readers to add Taptu to their smartphone or tablet so your success can be tracked.
Tweet a link to the blog post using @Taptu and #TaptuComp in the tweet

Full terms and conditions can be found here.

Like the large publishers already using Tapform to power their mobile experience, the winning blog will be transformed into a similar news aggregator app with highly visual streams and the option to feature related content that will appeal to their readers. The Tapform backed app will strengthen the blog as a whole and help grow readership by bringing in mobile readers.

The competition heats up today, February 2, and will end on March 30, with the winner announced on April 15.

Try Taptu today:

For iOS:
http://itunes.apple.com/us/app/taptu/id392240746?mt=8

For Android:
https://market.android.com/details?id=com.taptu.streams&feature

About Taptu:
Founded in 2006, Taptu is an award-winning social media and mobile technology company based in Cambridge, England, and Denver, Colorado. Taptu builds innovative platforms, tools and applications that enable highly personalized creation, curation, recommendation, search, discovery, management, consumption and sharing of content across all personal screen-based devices. Wapedia, Taptu’s popular mobile Wikipedia with over 4 million downloads, is also available for download at the Apple App Store and on the Android Market.

See http://www.taptu.com for more information.

Comments: 0 Tags: bloggers, competition, depers, guardian, Tapform, Taptu

Press Release: Maak je eigen Pers!

Posted by Konstantinos on January 24, 2012

Persbericht

Amsterdam, 23-01-2012

Dagblad de Pers viert vandaag zijn vijfde verjaardag, en lanceert ter ere daarvan samen met Taptu de iPad- en iPhone-applicatie De Pers Krant. Met deze app kunnen lezers een volledig op maat gemaakte Pers samenstellen, door een eigen mix te maken van de secties in de krant, en zich te abonneren op auteurs en dossiers van De Pers.

De Pers ziet bij lezers een groeiende behoefte aan gepersonaliseerde informatie, en speelt daarop in door alle content uit de krant op maat aan te bieden, in plaats van een PDF-versie van de papieren editie. De krant is daartoe een samenwerking aangegaan met het zoek- en aggregatieplatform Taptu, gebaseerd in Cambridge, Groot-Brittannië en Denver, Colorado (USA).

De Pers Krant is gebouwd op Taptu’s zoektechnologie en platform, Tapform, dat media- en internetbedrijven van een eigen sociale nieuwsaggregator voorziet. ‘Taptu is internationaal de enige partij die een volwaardig applicatieplatform biedt en bovendien de mate van personalisatie mogelijk maakt die wij zoeken’, zegt hoofdredacteur Jan-Jaap Heij van de krant.

Lezers kunnen in ‘streams’ alle secties van de krant, een groot aantal dossieronderwerpen en alle afzonderlijke auteurs toevoegen en desgewenst verwijderen. Van de afzonderlijke streams zijn de inhoud en de vormgeving ook in te stellen. Lezers kunnen bovendien zowel hun streams als afzonderlijke artikelen via social media met anderen delen.

De Pers versterkt met het uitbrengen van deze applicatie zijn rol als innovator in digitaal uitgeven. Het laatste nieuws kunnen lezers volgen via depers.nl en de onlangs vernieuwde mobiele versie daarvan in HTML5. Digitale edities zijn te lezen middels de HTML5-webapplicatie iPers (alle platforms) en via externe applicaties als Pressreader, Magworld en Tablisto. Met De Pers Krant wordt daar voor iOS een digitale editie op maat aan toegevoegd. Een Android-versie verscheen al eind december 2011.

Meer informatie:

Jan-Jaap Heij, hoofdredacteur De Pers

0031616477336

Comments: 0 Tags: de pers, De Pers Krant, iOS, iPad, iPhone, Tapform, Taptu

Press Release: Taptu powers fully localized app for Dutch publisher De Pers, expanding Tapform’s global reach

Posted by Dianne on December 20, 2011

Taptu Announces Dutch Publishing Giant De Pers as One of the First Customers of Its Tapform Mobile News Aggregating Platform

CAMBRIDGE, England & DENVER—(December 20, 2011)— Today, Taptu announces that respected Dutch publisher De Pers is one of the first customers of its powerful search-based news aggregation platform for mobile devices, Tapform. De Pers has chosen Taptu to power mobile experiences for their digital content because of Tapform’s superior search technology, slick interface, and unique fusion of news and social media in easy-to-read, customized streams.

Built on Taptu’s search technology, Tapform opens proprietary APIs, allowing any third party to create its own social news aggregator. Publishers can create highly visual streams around specific topics or present a filtered stream of stories based on keywords from a wide choice of sources including, but not limited to, websites, blogs and RSS.

“We are excited to announce one of the first of many partners using our Tapform product to bring their content to the mobile audience,” said Mitch Lazar, CEO of Taptu. “Working with De Pers has shown just how versatile and powerful our technology can be, and we are looking forward to bringing our know how to other publishers looking to provide a mobile experience.”

De Pers tasked Taptu with building an app that could encompass and highlight all the great content in their portfolio people have come to rely on to discover and share news. The De Pers app features a StreamStore with all their digital properties, and the app is localized for Dutch speakers.

“De Pers has chosen to work with Taptu because of the flexibility they offer for delivery of our content,” said Jan-Jaap Heij, editor in chief of De Pers. “The Taptu platform allows us to offer De Pers content in every way imaginable. We want our readers to personalize their paper completely, and by working with Taptu this has become possible.”

Tapform provides two great advantages for publishing partners. First, working with Taptu takes the hassle and cost out of going mobile. Whereas some companies have hired developers to build mobile apps from scratch or paid hefty fees to buy news readers, Taptu provides a simple and inexpensive platform that can accommodate any digital source.

Another advantage is Taptu’s experience in mobile search and aggregation. Developed by Cambridge scientists, Taptu’s search algorithms provide the most relevant streams of content available on mobile devices. Their knowledgeable developers also provide other assistance such as localizing the De Pers app to the Dutch language.

To learn more about Tapform please contact Taptu at: [email protected]

About Taptu:

Founded in 2006, Taptu is an award-winning social media and mobile technology company based in Cambridge, England, and Denver, Colorado. Taptu builds innovative platforms, tools and applications that enable highly personalized creation, curation, recommendation, search, discovery, management, consumption and sharing of content across all personal screen-based devices. Wapedia, Taptu’s popular mobile Wikipedia with over 2 million downloads, is also available for download at the Apple App Store and on the Android Market.

See http://www.taptu.com/ for more information.

About De Pers:

De Pers, founded in 2007, is a leading newspaper in The Netherlands and the only high quality free newspaper in the world. De Pers is also a leading innovator in the transition from print to digital publishing with several apps, HTML5 web apps, websites and extensive social media integration.

Media Contact

In the US:
Bob Patterson
VSCpr for Taptu
[email protected]
415.677.9125

In the UK:
Dianne See Morrison
Director of Communications Taptu
[email protected]
07988 539 921

Comments: 0 Tags: android, de pers, Tapform, Taptu, whitelabel

Press Release: Good News for Taptu as Company Secures Series B Funding To Expand Beyond News Reader App and Launch Mobile Media Platform, Tapform

Posted by Dianne on September 8, 2011

Tapform allows developers, publishers and hardware manufacturers to harness the power of the Taptu news-aggregating engine

CAMBRIDGE, England & DENVER — September 8, 2011 — Today Taptu, the social media and mobile search technology company, is announcing it has received €2.5 million Euros ($3.5 million US dollars) to expand its product offering beyond its well-known social news reader app available on iOS and Android. The funding comes from DFJ Esprit and Sofinnova, who see Taptu’s B2B solution as the next big opportunity in the digital publishing space.

Taptu will use the funding to build Tapform, a new offering that will provide tools for developers, publishers and hardware manufacturers to easily create their own personalized social news aggregator. Tapform also adds to existing products by aggregating content that increases customer engagement and by providing another potential source of advertising revenue.

“Taptu has set itself apart from other newsreaders by using its search capability to give users the power to discover and tailor the news they want, and to personalize the experience by letting them DJ and mix streams in ways that make sense to them,” says CEO Mitch Lazar. “With Tapform we are opening our technology, allowing other companies and media entities to incorporate features that make Taptu a hit.”

Built on Taptu’s proprietary search technology, Tapform will open up APIs that are currently available only on Taptu’s apps, allowing any third party to create its own social news aggregator. Publishers can create highly visual streams around specific topics or present a filtered stream of stories based on keywords from a wide choice of sources including, but not limited to, websites, blogs and RSS. For example, a newspaper with an award-winning news section and blogs could create an app on that specific topic, creating streams of its own content, as well as bringing in additional content from other providers. Or, magazine publishers or blog owners with several titles could offer all of their properties in one place.

Taptu will also continue to deliver new innovation around its Android and iOS apps, adding additional content and features, including video, keyword-based search streams and user accounts. The company also plans to develop a HTML5 Web version of the product to widen the availability of the service and to offer customers a seamless reading experience across the desktop Internet and the mobile Web.

Download Taptu’s consumer apps here:

For iOS: Click here.

For Android: Click here.

About Taptu:
Founded in 2006, Taptu is an award-winning social media and mobile technology company based in Cambridge, England, and Denver, Colorado. Taptu builds innovative platforms, tools and applications that enable highly personalized creation, curation, recommendation, search, discovery, management, consumption and sharing of content across all personal screen-based devices. Wapedia, Taptu’s popular mobile Wikipedia with over 1 million downloads, is also available for download at the Apple App Store and on the Android Market.

See www.taptu.com for more information.

Press Contact:
In the US:
Bob Patterson
VSC Consulting
[email protected]
415.302.9806

In the UK:
Dianne See Morrison
Taptu
[email protected]
07988 539 921

Comments: 0 Tags: Press Release, Tapform, Taptu