Our CEO Mitch has just written an article on how publishers can take advantage of tablets that has just been published on Forbes.com. It’s no secret that reading habits are shifting: Pew Research Center reports that 29% of all U.S. adults already own a tablet or e-reader, thanks to a massive holiday gift-giving push. EMarketer estimates that in 2011 U.S. adults spent 65 minutes consuming mobile content, compared to just 18 minutes on print magazines and 26 minutes on newspapers. As the revolution continues to get digitized, Mitch writes there are four essential rules that publishers need to follow if they plan to compete:
1. On tablets, news is absorbed through personalized streams and flicks. Apps are the new content search experience.
2. Publishers will try to build their own mobile platforms. But platforms already exist to serve them.
3. Syndicate or die.
4. A new revenue model needs to emerge for the tablet revolution.
To read Mitch’s full article, please go to the Forbes.com article here.